The Right Foundations for Growth

Geographical Expansion
Aggressively, we pursue the expansion of our geographical horizons, ceasing new growth opportunities in alternative foreign countries. This strategy helps Raya capitalize on high potential opportunities in diversified markets, which in turn strengthens the company’s ability to withstand any business risks stemming from a focus on one particular market. We exist in the Gulf, Saudi Arabia, Levant Area and USA. We further focus on serving the North African territory by existing in emerging markets like Algeria.

Value Added Services
In today’s competitive market place, we strive to enrich our offerings with value added services that clearly set us apart. It is our value-add that will strengthen our corporation and draw more multinational players and customers to enter long-term partnerships with us, as their value for money is being optimized. We obligate ourselves to customize and tailor our technology solutions to ultimately fit the requirements of our customers’ industries; and help our customers get the optimum value from their infrastructure investments through a set of sophisticated and up to date IT & Telecom applications and services.

Continuous Revenue Streams
We aim at deriving continuous revenue streams from our customers through providing services that are renewed annually. Our connectivity solutions, contact center services, and maintenance services are all in line with the annuity model of operations. This enables us to capitalize on the customer life time value which positively impacts our financial stability, growth and position in the market.

Customer Value Management
We ultimately strive to strengthen ties with our customers to maximize their lifetime value. We continuously monitor customer satisfaction levels through tailored customer surveys. We focus on delivering high-end solutions and services that are governed by quality accreditations and various customer care methodologies. Our customer focus impacts the way we do business; we engage in exploring the customer experience and gaining customer feedback.

Consumer Focus
We enlarge our customer segments to cater to a broader base of end-consumers, where we forecast an area of high potential growth due to the rising penetration of internet services and the increasing dependency of consumers on technology products. We actively focus on delivering a wide portfolio of services and technology products. Our scope includes maintenance and a diverse array of global mobile and IT brands including our own PC brand that helps us to further penetrate more consumer segments.

Organization Capability & Control
Our accelerating growth and international expansion drives us to reengineer our business processes and operations. To accommodate this expansion and changing business requirements, we work on attracting, developing and retaining a pool of professional expertise, operating with high-end business automation tools and implementing strict processes; all of which formulate our competitive advantage and help us robustly withstand market uncertainty and competition.